Measurable benefits - Provides a product to sell on behalf of local businesses with measurable benefits. Use your existing communications to promote and sell the new gift card.
Increased spend - Drives additional spend to business communities by locking in spend locally and providing an alternative to gift cards such as Amazon, Google and Apple.
Revenue stream - Creates a new revenue stream via breakage (non-redemption). On average around 12.5% of the value of gift cards remains unspent after the cards expire - this money belongs to the programme administrator.
Insight - Provides data and insight into consumers’ spending behaviour. It’s the equivalent of giving away money and being able to track where it’s redeemed.
Simple set-up - No contracts are required with participating business, so the programme is easy to implement. Registering a business as part of the redemption network takes minutes.
It’s free - It doesn’t cost a business anything to be part of the programme; there are no additional set-up /ongoing fees for participating businesses.
It introduces new customers - People that receive town centre gift cards tend to explore more. 15% of redemption is by customers visiting a business for the first time.
It brings additional spend - Customers that redeem gift cards spend on average 40% more than the value of the gift card and tend to upgrade their experience, going for higher-margin products - it’s the psychology of gifting!
It’s easy to implement - As the programme uses the existing Mastercard infrastructure it’s easy for a business to get involved - no changes are required to software or hardware in order to accept the gift card.
It pays automatically - Businesses receive the full value of the money spent via their existing payment channels.
It offers choice – recipients like the fact that the cards can be used on a huge range of products and experiences. They offer more choice than single-branded gift cards or vouchers.
There’s so much flexibility – you don’t have to use the full value of the card in one business. It means that recipients can enjoy spending at multiple businesses, over a period of a whole year.
It supports the local economy – when you buy a town/city gift card for someone you know that the money is going to stay local.
It works for everyone – we all have people that are difficult to buy presents for. The town/city gift card gives the choice back to the recipient ensuring they get something they really want.
It’s secure – the gift card programmes are secured by Mastercard. The way the programmes are set up mean that there always needs to be sufficient funds to cover all the live cards.
It helps to link the town and emphasises that we’re all part of the community. And our customers will have more choice as they can use the Kendal Card in multiple businesses. It’s a much more succinct customer offering. We like the fact that we know more money is now being spent in the town.
The gift card management platform provided by our programme partner Presend provides everything you need to run your own Visa-based programme enabling you to load cards, track sales and view where people are spending their money.
The e-commerce website enables you to sell gift cards, offer multiple delivery options including “click and collect” and manage online fulfilment.
I like buying it because it can be difficult to choose for someone with different tastes. The Perth Card gives access to lots of things including cinema and hopefully the receiver gets something they might not have bought for themselves without it. It’s a gateway to a bit of spoiling.