We’ve had an additional £40,000 in spend in the city. Forty businesses out of 70 have had redemption of some sort. Perth & Kinross Council has also signed up to pay their Long Service awards in the Perth Card. That’s been great.
It was almost non-existent, it was so good! It used our existing terminals, so one swipe of the start-up cards was all it took. We’ve never had any hiccups with it; it’s been fantastic.
I like buying it because it can be difficult to choose for someone with different tastes. The Perth Card gives access to lots of things including cinema and hopefully the receiver gets something they might not have bought for themselves without it. It’s a gateway to a bit of spoiling.
“We’re facing competition from online and from out of town –in GlasgoW we’ve got Braehead, Silverburn and Buchanan Galleries which are large shopping centres with their own gift cards. We’re providing a platform where the West End could be seen as a real alternative to those newer out-of-town places."
Some businesses say, ‘But I’ve got my own gift card,’ and we say, ‘That’s OK! This is actually adding to it.’ We’ve got Boots, Mountain Warehouse, Booths, Beales and Pizza Express to sign up. These businesses have their own gift cards but they’ve realised we’re adding to their customer base rather than taking away
"It will really encourage people to shop, eat and socialise in this area. We joined the card programme in December 2016 and found the sign-up process really easy. Our customers are enthusiastic about it too - they like the fact you can shop in lots of different places with the same card and not have to use it all at once."
It helps to link the town and emphasises that we’re all part of the community. And our customers will have more choice as they can use the Kendal Card in multiple businesses. It’s a much more succinct customer offering. We like the fact that we know more money is now being spent in the town.