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Home /  LATEST NEWS /  The launch of the Minehead Gift Card: an easy way to support local businesses
BY MICONEX ON 09/04/2021

The launch of the Minehead Gift Card: an easy way to support local businesses

The new Minehead Gift Card is available to buy, offering an easy way to support local businesses and keep money locked into Minehead. 

Cards can be purchased from £5-£500 and spent with a variety of businesses in the town, on shopping, food and drink, accommodation, leisure and attractions and services. 

One of the places where the Minehead Gift Card can be spent is The Lighting Company, an established lighting and homeware business with a flagship store in Minehead. Glenn Ross is from The Lighting Company:

“As for all businesses, managing the uncertainty of lockdown has been a challenge. In this third lockdown, we’ve taken it as an opportunity to completely refresh our Minehead store, develop new ranges, work on photography and upskill staff- the majority of whom have been working throughout. 

“We employ over 20 people locally, and are passionate about supporting Minehead. The Minehead Gift Card will keep money local, and that can only be a good thing. Because it can be spent with lots of different businesses in the area, there is that security too. Money spent locally stays local and that benefits everyone.

“There has been an uptick in interest for British made products and after the first lockdown, that support from locals was fantastic. People are shopping here in Minehead rather than driving to other towns and cities. 

“We’re really excited to have customers back in store again from April 12th. Whilst online is a really important channel for us, a presence on the high street is vital. Customers want to look, feel and touch the products, guided by an experienced member of staff.”

Janet Thompson is the founder of Grown Up Marshmallows, a local artisan producer of gourmet marshmallows, and opened a shop on The Avenue in Minehead a week before the first lockdown:

“Our product is created in small batches on Exmoor National Park, using fruit we’ve grown ourselves, and packaged with 100% recyclable, biodegradable, compostable material. Creating a local product was important to us. With the lockdown, we had to adapt our business, supplying hamper companies, refining our product and creating items like the toasting kit, and actually last year was our best year yet. 

“All of our boxes of marshmallow have the Exmoor flag, so they’re ideal for tourists but we’re really lucky to have experienced that local support too. Without locals, we don’t have a business. We hope that people will buy the Minehead Gift Card to show their support for our town.”

The Minehead Gift Card became a reality following a £100,000 grant from Somerset West and Taunton Council (SWT) through the Emergency Town Centre Recovery Fund, led by a steering group set up by Minehead Business Improvement District (BID) of local business owners and leaders from Minehead Town Council, Somerset West and Taunton and Somerset County Council. 

The funding has meant that the scheme has been opened up to businesses from right across Minehead, including the Alcombe Fish Bar. Jill Foster from the Alcombe Fish Bar said the gift card will also be useful for people wanting to buy gifts for those living in the area:

“I think the Minehead Gift Card is a great idea. I had someone ring me from Nottingham wanting to buy a voucher as a gift for family that live locally. The Minehead Gift Card is an easy way for someone to give a nice gift. Locals might also buy it for themselves, so they can treat themselves to a takeaway. 

“People are starting to put local as their first choice, and realising that they can get what they want locally, often cheaper too. The Minehead Gift Card is going to be especially important for us to support those businesses that have been closed during lockdown, it will be really beneficial for our area.”

The new Minehead Gift Card is part of the award winning Town and City Gift Cards programme from fintech Miconex, with over 60 schemes across the UK and Ireland, including Bath, Exeter and Tavistock. Colin Munro is the managing director of Miconex and said the gift card makes it easy to shop local in Minehead:

“We all want to support local businesses after this latest lockdown and shopping locally is a simple way to do that. Over 86% of Generation Z shoppers have purchased a gift card and 81% of people are supporting local businesses more than before the pandemic. With the Minehead Gift Card, people can get out and experience Minehead, visit new businesses they’ve never been into and keep money locked into the area.”

Businesses from across Minehead can still register to be a part of the scheme using the following link: http://bit.ly/mineheadgiftcard or by contacting Richard Robbins at Minehead BID by emailing info@mineheadbid.co.uk

Gift Card