STAFF at Salisbury Medical Practice have received a festive treat in the form of a gift card that supports local businesses.
Hard working nurses, administrative staff, GPs and health professionals from the practice’s four sites in the city received a Salisbury Gift Card in December to thank them for their work during the pandemic. Bosses at Salisbury Medical Practice decided on the gesture as a way to thank staff after an extremely busy year.
Salisbury Gift Cards can be spent at over 130 places in the city, including cafés like Dinghams and Costa, restaurants such as Allium, Cosy Club and The Refectory, national retailers like Marks and Spencer, Joules and Lakeland and independent retailers such as The Hat Shop and Chas Baker.
The Salisbury Gift Card can also be used on leisure including at The Salisbury Museum, the ODEON and the Salisbury Playhouse, and on professional services such as beauty and wellbeing.
Dr Rebecca Seabridge, managing GP partner from Salisbury Medical Practice said: “We wanted a way to thank our staff for their incredibly hard work during this year while also showing our support for the businesses of Salisbury, and encouraging people to shop locally.
“Giving our staff the Salisbury Gift Card means they can choose what to spend their thank you gift on. Perhaps a nice meal to look forward to when restrictions allow, a new outfit or haircut. It could even pay for their next dental check-up or go towards new glasses or a bike. We were impressed by the variety of options the Salisbury Gift Card offers.”
The Salisbury Gift Card launched in Salisbury in 2018 and is part of the award winning Town and City Gift Cards programme from Scottish fintech Miconex, which is now active in over 50 towns and cities around the UK, including eight in the south west region and four in the south east.
Robin McGowan, chief executive of Salisbury BID said: “Since we introduced the Salisbury Gift Card, it has been a popular way for local employers to reward their staff. This festive season, we’ve seen even more employers taking advantage of the UK trivial benefits scheme, enabling them to gift employees a tax free benefit of up to £50.
“We’re so pleased to see a valued local employer like Salisbury Medical Practice rewarding staff with our city’s own gift card after an extraordinary year, when key workers have gone above and beyond to keep us safe and healthy.
“Every pound we keep circulating in Salisbury is money we are locking into our economy to drive recovery of the city. Over £14,000 worth of Salisbury Gift Cards were sold in November and December alone. These cards will be spent with local businesses once we are out of lockdown, helping them at a vital time.”
£71,045 has been spent through the Salisbury Gift Card since its introduction in 2018 whilst over £2 million has been spent through Town and City Gift Card programmes nationally after being founded in Perth, Scotland, in 2015.
Colin Munro, managing director of Miconex commented: “The Salisbury Gift Card was an extremely popular Christmas gift in Salisbury. Data from the Visa and the Centre for Economics and Business Research found that 81% of people wanted to support local businesses more, and this is certainly the case in Salisbury with both local people and organisations pulling together to support their city.
“Multi-venue gift cards like the Salisbury Gift Card are growing in popularity because of the immense choice offered. Data from the Gift Card Voucher Association found that multi venue gift cards represented 37.7% of all gift cards purchased in October 2020.”