Miconex worked with St Albans Business Improvement District to help them launch The St Albans Gift Card launched just before Christmas 2018. Extract from the Case Study
Why did St Albans want a Gift Card programme?
“We met with Colin several times and he explained how the Card scheme would work,” recalls Vanessa. “To us it seemed a really good way for us as a BID to help our levy-payers in locking in expenditure into their shops and services. The beauty of this scheme is that it isn’t just shops that can benefit – absolutely anyone can make use of it. Restaurants, hairdressers, beauticians, even our professional services can sign up to accept the card. So it’s a really good way for us to be able to provide a great benefit to our BID levy-payers. That’s why we decided to go ahead with it.”
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