Shopping local makes you feel good. You are part of a community, you get to know the local business owners and you often find that it can be cheaper than shopping online, plus you don’t have the hassle of trying to collect your parcel or find out where the delivery driver left it!
To be able to gift someone this feel good factor is also an option. Town and City Gift Cards allow you to give someone the gift of exploring their local place. To eat out, shop, have a cocktail, treat themselves to some pampering or a new outfit.
When you give a Town and City Gift card you give someone the choice to explore their local businesses. They make great gifts for not only Christmas but also birthdays, weddings, new homes, teachers thank you’s and leaving gifts. Or just to show you care.
Since 2015 when Miconex launched the first Town and City gift card in Perth over 30 destinations have joined the gift card family, from an Island community to some of the largest UK cities. 11 new programmes are being set up so that means by the crucial Christmas trading period there will be over 40 programmes running in the UK.
We are delighted that York, Harrogate, Bournemouth, Malmesbury, Gloucester, Antrim, Belfast and Halifax will shortly be launching their gift card programmes. Each gift card is bespoke to the individual place, giving another opportunity to strengthen a locations place branding. A full map of all the gift card locations is available at http://bit.ly/giftcardplaces
These gift card programmes are helping to support local High Streets by ensuring that money stays within the local economy. Since Miconex launched the gift card programme it has helped to keep over £1 million within local High Streets. When a gift card is redeemed in a local independent businesses the local economic benefit is increased, as independent businesses tend to spend a higher percentage of their income locally.
The gift card programme is not just for independent businesses but is accepted by major High Street anchor stores such as M&S, John Lewis and Debenhams.
A Town and City Gift card can also help to support places in other ways. They can be used as employee rewards and incentives, social prescribing, competition prizes to name but a few. The programme also offers the opportunity for organisations such as Business Improvement Districts, Community Trusts , Parish councils to generate income to support the work that they do to enhance local places.
To find out more about how you can support your local High Street by gifting a Town and City Gift Card you can visit https://www.mi-cnx.com/town-centre-gift-card
If you want to find out more about setting up a programme to support your place then contact [email protected]