Miconex has launched a new Christmas competition giving people the chance to win a £1500 Town & City Gift Card. The Great Town and City Christmas Quiz is a national competition where places all around the UK and Ireland compete against each other for a chance of being crowned the brainiest Christmas town or city of 2020.
Town & City Gift Cards are multi-venue gift cards that are designed to encourage local shopping, and keep money locked into the area. It is part of the award winning Town and City Gift Cards programme, active in over 50 towns and cities around the UK and Ireland.
Town and City Gift Cards found that the average spent on a local Town and City Gift Card is £34.56. Men tend to spend more at £37.37 and women spend slightly less at £33.32. 98.6% of all gift cards are spent in the first year, and 65% gets spent on top of a gift card received- all positive news for local businesses. Over £2 million has been spent through Town and City Gift Cards since 2015.
The Great Town and City Quiz is a bit of festive fun but the message behind it is vital - shop local and support your local businesses. Businesses are relying on people shopping local for their survival but it benefits the whole community too. Every £1 spent locally is worth £5 for the local economy.
There is much debate about the smartest place in the UK. Eurostat found that London, Scotland and the southern counties like Berkshire, Buckinghamshire, Oxfordshire and Surrey have the highest number of people who’ve been to university in 2019, but the Great Town and City Christmas Quiz tests knowledge of popular culture and history.
All 10 questions in the Great Town and City Christmas Quiz are themed around Christmas and famous gifts, such as the gift Ebenezer Scrooge gave to the Cratchit family, the wish made by Kevin McCallister in Home Alone and the $1.1 million gift given by Richard Taylor to Elizabeth Taylor in 1969. Competitors enter where they live and complete the quiz, with a leaderboard of places around the UK and Ireland.
Colin Munro, managing director for Miconex said: “Due to the pandemic, many of the towns and cities we work with had to cancel their traditional light switch on events, we wanted to do something fun for our places to add some festive cheer. It has been an incredibly hard year for traders but people are pulling out all of the stops to shop local and support them this Christmas, which is the Christmas miracle they really need.”
To take part in the quiz and be in with a chance of winning the £1500 Gift Card, visit Christmasquiz.townandcitygiftcards.com. The closing date for the competition is 18th December 2020.