SMART Loyalty and Mastercard Gift Card Programmes for Towns and Cities

Miconex, founded in 2010, work with towns and cities across the UK to help support successful local economies.  In 2015 we developed the UK’s first city-wide gift card programme and have subsequently gone on to help towns and cities across the 4 countries of the United Kingdom to launch their own local currencies using the Mastercard network. The programmes are designed to lock in money for participating businesses, drive footfall and stimulate additional economic activity.

Miconex have also developed a completely new approach to town and city loyalty, removing all friction for participating businesses and consumers. Mi Rewards automatically rewards people for spending money in the local economy and at the same time helps towns/cities and participating businesses to better understand their customers and measure the impact of different cahnges on customer behaviour.