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Town and City Gift Card programmes are designed to lock in additional spend for participating business communities. They drive footfall into town centres, encourage discovery of new businesses and stimulate additional economic activity. The Mastercard programmes are easy to set up and can even be self-funding.

For Place Managers
The Mastercard-based gift card programme provides a product to sell on behalf of your businesses.
It’s simple to set up, measurable, provides new insight and creates a new revenue stream for your town/city.
For Businesses
A local gift card programme is a proven way of introducing new customers to your business. It’s simple and free to register to accept the card, and you receive your money automatically via the existing Mastercard infrastructure.
For Consumers
A town/city gift card provides more choice than any single-branded gift card.
It’s a great alternative to Amazon, Google and Apple gift cards and supports the local economy.
  • 1
    It’s the perfect present

    It’s a great present for friends and family - this is the obvious one! 

  • 2
    Customers #shoplocal

    It supports the local economy

  • 3
    You can reward your staff

    It can be used as an incentive or reward by local businesses and organisations

  • 4
    People can club together

    It makes a great wedding present
    or leaving gift

  • 5
    Customers discover new businesses

    15% of redemptions are at new businesses

  • 6
    There’s additional spend

    People that redeem gift cards on average spend 40% more than the value received

  • 7
    It’s flexible

    The card can be used in multiple business

  • 8
    It’s easy to implement

    It’s easy for businesses to get involved as the existing Mastercard network is used

  • 9
    A new revenue stream

    It provides a new revenue stream for the town/city via breakage

  • 10
    People can club together

    It makes a great wedding present or leaving gift

  • 11
    It’s a visitor pass

    It can be used as a visitor pass by offering discounted entry for attractions

Book A demo
  • "We’ve had £40,000 in spend in the city. "

    We’ve had an additional £40,000 in spend in the city. Forty businesses out of 70 have had redemption of some sort. Perth & Kinross Council has also signed up to pay their Long Service awards in the Perth Card. That’s been great.

    Leigh Brown, City Centre Manager, Perth
  • "We’re adding to their customer base rather than taking away"

    Some businesses say, ‘But I’ve got my own gift card,’ and we say, ‘That’s OK! This is actually adding to it.’ We’ve got Boots, Mountain Warehouse, Booths, Beales and Pizza Express to sign up. These businesses have their own gift cards but they’ve realised we’re adding to their customer base rather than taking away

    Sarah Williams, BID Manager, Kendal
Aug 24,2021
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