Perhaps we should just give money away?

What can we really do to help businesses in the quieter months of January and February? Winter festivals certainly help and lighting up our town centres help make them feel more inviting on dark cold nights but if people really have no money to spend then this will only make a marginal difference.

Case Study – The Kendal Gift Card

Key facts Name of town – Kendal Size of population – 24,500 Number of businesses accepting – 105 Independents and/or multiples? – Both When was the Gift Card implemented? – September 2016 How it’s managed – Kendal Business Improvement District (BID) Kendal Card...

All I want for Christmas…

I am sure that the Christmas break came as somewhat as a relief to all after the madness of Christmas events and the huge commercial opportunity that this period represents. Miconex have been busy helping to launch the new Visit West End Gift Card (https://lnkd.in/gj6_rdA) and also monitoring the progress of the existing programmes in Perth and Kendal.

Gift Card for Towns Workshop – Jan 25th

We would like to invite you to a workshop which will explore how new local Visa-based Gift Card programmes are starting to drive additional spend for local businesses communities. During this workshop we will explain how the gift card programme works and how it benefits the different stakeholder groups involved – businesses, consumer and Place Managers.

Now is the time to think about Christmas (2017)!

Christmas is an incredibly busy time for Place Managers but also represents a huge opportunity to deliver value for local businesses.
One new way that this can be achieved is by selling town or city gift cards. The objective here is not to replace the local gift shopping that is already taking place but to provide an alternative to gift cards such as Amazon, Apple and Google.

Why do businesses like Town Centre Gift Cards?

As a place manager it can be very hard to implement projects that involve a cross-section of the business community. There needs to be something obvious and tangible ‘in it’ for the business in order to ensure their involvement. I have learnt this from hard earned experience!

2016 BIDs Annual Gathering

We really enjoyed a successful day at this year’s BIDs Scotland Annual Gathering at Perth Concert Hall. As well as hearing some interesting guest speakers, we were delighted that our mi Gift Card program for towns was so positively received and are looking...