What can we really do to help businesses in the quieter months of January and February? Winter festivals certainly help and lighting up our town centres help make them feel more inviting on dark cold nights but if people really have no money to spend then this will only make a marginal difference.
The Perth Gift Card was launched in Dec’15 in order to lock spend into the local economy. Over 70 businesses now accept the card as a form of payment.
I am sure that the Christmas break came as somewhat as a relief to all after the madness of Christmas events and the huge commercial opportunity that this period represents. Miconex have been busy helping to launch the new Visit West End Gift Card (https://lnkd.in/gj6_rdA) and also monitoring the progress of the existing programmes in Perth and Kendal.
We would like to invite you to a workshop which will explore how new local Visa-based Gift Card programmes are starting to drive additional spend for local businesses communities. During this workshop we will explain how the gift card programme works and how it benefits the different stakeholder groups involved – businesses, consumer and Place Managers.
Byres Road and Lanes Business Improvement District have launched a new Visit West End Gift Card using Miconex’s gift card for towns solution.
Christmas is an incredibly busy time for Place Managers but also represents a huge opportunity to deliver value for local businesses.
One new way that this can be achieved is by selling town or city gift cards. The objective here is not to replace the local gift shopping that is already taking place but to provide an alternative to gift cards such as Amazon, Apple and Google.
Miconex recently held a workshop with place managers where we explored how a Visa-based gift card programme can be used to help lock in spend for local businesses. It’s always interesting to get a different perspective!
Speaking to place managers across the UK over the past few months has resulted in some interesting conversations about ‘loyalty’ versus gift card programmes.
Several town-wide gift card programs in Scandinavia generate over £500k in gift card sales per annum so what is it about them that local people really like.
As a place manager it can be very hard to implement projects that involve a cross-section of the business community. There needs to be something obvious and tangible ‘in it’ for the business in order to ensure their involvement. I have learnt this from hard earned experience!
Over the past few years Shopping Centres have started to realise that Gift Cards provide a perfect way to help drive extra business to their tenants. Many Shopping Centres now sell in excess of £1M of gift cards annually and the great thing is that this money has to be spent in shops within their Shopping Centres.
Very excited about soon being able to announce the next two towns/cities to adopt the new Gift Card product.