Introducing the Mi Card

The Mi Card is a prepaid Visa private label card which provides a new, simple way for local people to buy a gift for friends, family and colleagues. The recipients of the cards can then choose to spend their cards at a network of local businesses including restaurants, cafes, shops, attractions and entertainment businesses click here for more info.

miconex provide a fully-managed digital communication solution for business communities

miconex work with Local Authorities and Business Improvement Districts across the UK to help businesses communicate with consumers using digital channels. Our objective is to create and grow an engaged, relevant consumer audience. In order to achieve this we focus on 6 key areas.

content strategyContent Strategy – local ‘Digital Ambassadors’ work with the business community to help to create engaging content which is then fed into the miconex Digital Marketing Team to be promoted. Businesses are also set up on the platform and are able to add content directly.  
PromotionPromotion and Support – the miconex Digital Marketing Team work 7am-10pm, 7 days a week to support all businesses and consumers. They promote the content and the project using social media, email and push notifications ensuring maximum reach for every message.
TechnologyTechnology – the miconex communications platform provides a central point for all content management. Mobile responsive websites, apps for iOS and Android, Email, Push notifications and social media integration enable consumers to easily access content.
MarketingMarketing – a suite of effective marketing materials are provided to promote the project.  Partnerships are also developed with key local stakeholders, helping to increase awareness.
ReportingReporting – miconex provide a comprehensive set of monthly reports which enable you to understand project performance and provide insight into the most effective activity.
RevenueRevenue Generation – we have developed strong private sector sponsorship and marketing propositions which can generate revenue, helping to offset the cost of the overall project.
A strategic communications project provides tangible benefits for the local community. In addition the ability to communicate easily with local businesses and consumers makes every other town centre project easier to deliver.

Technology

The miconex platform consists of a purpose-built Content Management System, native apps for iPhone and Android and mobile responsive websites. Social media, email and push notification integration provide the ability to communicate with local consumers across multiple channels. Businesses can access the platform directly to add details of news, promotions and events. Workflow management tools then ensure that all content is verified and optimised prior to being promoted. The mi websites have a powerful map-based search which allows users to easily find the content they are interested in and unique dynamic branding means that businesses can be promoted at different geographical levels. The native smartphone apps for iPhone and Android provide intuitive interfaces for consumers – making it easy to send, share and connect with businesses.